To capture the youth audience, Vespa Scooters leveraged the OOH medium in a stylish way with the help of Percept Out-Of-Home agency.
Planned and executed by Laqshya Media Solutions, the campaign used 250 OOH media units across 20 cities.
Various OOH formats have been used to promote'Yeh Hai Aashiqui' a reality show on Bindaas.
Fox Traveler has executed an innovative on-ground activity for their new show called'Sound Trek'. The channel strategically selected activities such as flash mob, and offers an...
Arghya comes with a rich experience having had fruitful stints at Tata Steel, Asian Paints and PepsiCo.
HBO, in association with DDB MudraMax, has crafted a new OOH campaign to reinforce its brand ideology of offering break free movie experiences on TV.
Reliance Communications introduced an innovative OOH campaign in tier II & tier III cities leveraging the popularity of the Janmashtami festival.
The initiative awarded 11 brave soldiers and the outdoor medium was utilized to create buzz about the occasion .
Offers suggestions to help media owners with the problem of additional taxation
DDB MudraMax depicted the story of Mahabharat on OOH to promote Star Plus' new show using the right blend of scale and innovation.
