Laqshya Media will be entrusted with 360-degree marketing duties, including OOH, TV, print, radio, digital, PR, and live experiences, among others.
The month-long DOOH campaign reminds Americans to express gratitude and commitment to service members and their families through USO programs focused on connection, wellness, and resiliency.
The campaign illustrates the growing participation of regional brands in OOH advertising
The innovations ranged from folding billboard display to drone show
The campaign rolls out as winter sets in
The Displayforce platform connects to screens in public places, and then, in real time, analyses the audience: it can determine the gender, age, and emotions of...
The integrated campaign aims to make Breast Self-Examination awareness a nation-wide movement and was rolled out across 10+ states.
Platinum Outdoor has executed the multi-format campaign in three cities using 1,400+ media units
Vinkoo Chakraborty shares her perspectives on the factors driving OOH growth in the current festive season and how this growth will be sustained in the coming...
DOOH inventory, more sophisticated planning tools are contributing to sustained OOH growth, he says.
