It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very...
The OOH campaign has been primarily targeted at key cities like Mumbai, Delhi, Ahmadabad, and Kolkata where customers have greater affinity for postpaid services
The recommendations were put forth during the course of a brainstorming open house session at the conference
MOMS has branded over 1,000 autos in the western suburbs of Mumbai with the brand message'Paani Roke'
The Council, which constitutes equal representation from agencies and media owners, handles complaints related to payment terms, discrepancy in documentation, and non-adherence to contractual terms
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5...
Noomi Mehta, CMD, Selvel One Group & Chairman, IOAA, and Nabendu Bhattacharya, Managing Director, Milestone Brandcom, address the inaugural session
Chris O'Donnell is Global Commercial Director, Posterscope Worldwide
