An Outdoor Asia Indian OOH survey reveals interesting standpoints on matters critical to the industry's growth prospects
Allied London has appointed Ocean Outdoor as the exclusive outdoor media partner for its prestigious Spinningfields business in Manchester
Part of the RISE Network, the portfolio of this network has grown by 800% in the last two years
Anoushka Khanna, Director of Priya Communication underlines the need for rationalising the license fee and bringing in standard norms for DOOH
Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.
Vikas Nowal, Country Head & Co-Founder, Interspace Communications points out that currently the content on the digital OOH screens in India are not compelling enough; they...
Haresh Nayak, Founder & CEO, Connect Network says the rapid increase in number of DOOH screens available across the country is a testament to this medium’s...
Rajib Basu will be sharing his perspectives on 'What's attention economy got to do with media: Direction finders for OOH'
DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications
Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but...
