Vinkoo Chakraborty shares her perspectives on the factors driving OOH growth in the current festive season and how this growth will be sustained in the coming...
Inventech, a Laqshya Media Group Company, executes an integrated campaign including an exclusive tech-experience zone, 3D illusion social media posts, and 3D DOOH for Tanishq in...
Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium...
Reaching consumers on the path to purchase has always been important: DPAA
The need of the hour for brands today is complete solutions that include both rugged hardware and stable software and which function as effective source of...
The panel of speakers said the industry's interest would be undermined in the event of any federal legislative measures to bring about single-operator business
In this role Devika will be responsible for all aspects of the creative network's business across 131 offices in 93 countries, spanning its Advertising, Public Relations,...
The DOOH film was shown on large format screens in busy retail locations in eight cities including Amsterdam, Stockholm, Copenhagen, Edinburgh, Helsinki, London, Oslo and Rotterdam.
Prakash Chopra, Senior VP Sales at Arrow Digital, says: "The EFI VUTEk LX3 Pro UV LED allows customers to grow their business with high-value specialty substrates,...
IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.
