The brand executed the campaign in 20 cities across India involving the traditional OOH formats around the launch of the product with 810 media units.
A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness...
At Kerala Talks OOH 2015, Mandeep Malhotra, Founding Partner and CEO of The Social Street mentioned that the DOOH space is expected to see a tremendous...
Gour Gupta, CEO at erstwhile Clear Channel Mudra, has acquired Clear Channel India's stake in the joint venture which has been rebranded to Ignite Mudra. Ignite...
This contract includes semi-naming rights of metro station along with complete branding and 500 sq m of advertising space rights.
Koovs.com recently went outdoor to propagate its high-fashion brand ethos. Conceptualised by Grey London and executed by Mediacom India, the campaign was launched with an objective...
Before joining IKON, Prabhakar worked as Senior Media Director with Dentsu Communications.
After a gap of many years, BRUHAT bengaluru MAHANAGARA PALIKE (BBMP) has called tender for construction of street furnitures in the city under 4 different packages...
Amidst the multi-agency pitch, Havas Media Group India has been awarded the integrated media mandate of lingerie and nightwear brand, Clovia, and Holiday IQ, India's largest...
The Indian OOH firm partners Singapore's TPM Outdoor to roll out an impactful OOH campaign for the hospitality major in Indonesian cities
