Barber will continue to be responsible for the UK Group, where she oversees both its creative and media agencies
Backlite Media is now the advertising partner for Roxy Cinemas at Boxpark, La Mer, The Beach and City Walk
The engagement is aimed at drawing and analysing consumer insights at select IT parks in Chennai
Brands like Tata Harrier & Dream 11 have planned exclusive in-stadia activities which are further amplified on social media
It emerges that a new version of wall painting offers more quality, longevity and multiple application possibilities
The campaign planned by Taproot Dentsu will be launched across all media channels and platforms
Ideated by Creocraft, the campaign in Calcutta’s art hub Kumartuli, had a carnival by local artists to celebrate World Art Day and Bengali New Year
Fast-growing out-of-home media company New Tradition bags exclusive licensing rights to One Times Square’s new 350-Foot-Tall Digital Ad Display
The campaign will be launched across mediums along with high powered on-ground activations
The 360-degree promotional ad campaign by the theme park brand engages its target audience with the idea that fun multiplies with like-minded groups
