The formats include impactful video walls, a network of digital screens, static media, wall wraps, interactive experience zones, billboards, etc.
The guidelines were created with collaboration worldwide from 11 audience measurement bodies, 2 regional bodies and 4 international OOH companies.
As part of the RDN project, Sharma Srishti Synergy has installed a complete suite of train and passenger information digital display screens – both large and...
The Toronto Congress featured indepth discussions on wide ranging areas, such as, programmatic, what clients want from OOH, sustainability, diversity and the way digital OOH amplifies...
The installations are an initiative to build mass awareness of the critical need for climate change mitigation
The blockbuster movie, produced by Raaj Kamal Films International with iconic actor Kamal Haasan playing the lead role, made a spectacular presence on DOOH media
Ad tech company rebrands Campsite DOOH demand-side-platform (DSP) as Broadsign Ads, extends platform to support new regional markets
The OOH major aims to support the circular economy, promote outdoor advertising as a catalyst for ecological and social transition and work towards the decarbonisation of...
A balance between traditional and DOOH would create another golden age of OOH, stated Sean Reilly, CEO of the US's Lamar Advertising
POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions
