Everyday Plastic and Greenpeace UK unveil nationwide OOH campaign tackling UK plastic consumption

In Digital OOH By M4G Bureau - April 23, 2024

The campaign forms part of Ocean Outdoor’s annual Drops In the Ocean programme

Lamar Advertising and Boys & Girls Clubs of America in year-long DOOH partnership

In OOH News By Rajiv Raghunath - April 17, 2024

As with Make-A-Wish in 2023, Lamar will donate digital billboard space throughout the year to drive awareness of national and local programs and support recruiting and fundraising efforts

Innovation, client-centricity, sustainability, purpose define Mamela Media’s business approach

In Viewpoints By Rajiv Raghunath - April 08, 2024

Leigh O'Mahoney, Managing Director of South Africa-based Mamela Media offers a detailed account of her OOH entrepreneurial journey, unveiling the intricacies of her approach and the principles that drive her business endeavours, in an exclusive interview with Rajiv Raghunath, conducted in Cape Town.

Parle Agro unveils fresh twists for Smoodh and Frooti, just in time for summer

In Campaigns By Sakshi Sanghavi - March 29, 2024

Varun Dhawan and Alia Bhatt shine on Mumbai's billboards

Ocean Outdoor adds Europe’s largest digital ceiling to its DOOH portfolio

In Digital OOH By Rajiv Raghunath - March 20, 2024

The media is a vast 1,000m² digital ceiling screen which spans the three internal streets and the central courtyard. This new advertising opportunity is available to one brand a month on a solus basis.

Prime Video teases customers with hints for upcoming releases

In Campaigns By Sakshi Sanghavi - March 20, 2024

70 upcoming movies, series and TV shows unveiled

‘Data-driven strategies are defining how OOH is planned, executed & evaluated’

In OOH News By Rajiv Raghunath - March 18, 2024

Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising

Bata unveils CGI OOH celebrating ‘Bata 500 Franchise Store Family in India’

In Campaigns By M4G Bureau - March 08, 2024

With the inauguration of the 500th Franchise store in Bengaluru, Bata India's retail footprint expands to 2,150+ stores nationwide

Platinum Outdoor unveils Aditya Birla Finance offerings with anamorphic content, innovations

In Digital OOH By M4G Bureau - February 27, 2024

Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.”

UK’s Wildstone establishes DOOH footprint in Ireland

In Digital OOH By Rajiv Raghunath - February 21, 2024

Unveils two new screens in Dublin, partnering with Micromedia