OMI planned and executed the 3-week campaign in more than 25 cities
First leg of campaign has begun; Some Rs 5 crore going into multi-city OOH promotion of the movie
Pantaloons engaged 300 students from prominent art colleges in Kolkata who created the alpana along with some 100 local residents.
Confederation of All India Traders states “This is a clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake”
The agency has already begun work for their new products to be launched soon.
A high intensity airport centric OOH campaign was launched across 7 major cities, in sync with the TV and digital campaign to communicate the new brand...
A competition for smart city projects will begin soon
The report titled ’Digital inflection point: Indian media and entertainment’, released at the FICCI-IIFA Global Business Forum in New York, states that the Indian M&E industry...
Rosh is Director of Digital Innovation at Kinetic, the UK and runs the full service creative and execution hub Kinetic Active. Rosh founded KineticX, Kinetic's start-up...
A way forward for the association not in sight yet
