Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.
The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World
Flux Outdoor is working globally with the world's biggest advertisers and across 250 publishers
The court takes cognizance of the non-commercial aspect of the messaging displayed on the hoardings, signages, etc
The innovative mirrors combine cutting-edge technology with privacy-focused messaging to create a secure space for women to connect and support each other
The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.
Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this...
Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.
Aatika brings with her a wealth of experience in consumer first strategies having worked with agencies and brands across various segments
S Kumar, MD of Srishti Communications says this is a move to maximise the AOOH opportunity
