M4G spoke with Vishwanjali Technology as they prepare to present their innovations at the OOH Expo.
Naveen Kumar, Founder and CEO, INFONICS Technologies talks about how his firm has changed its outlook towards servicing clients in an evolving DOOH ecosystem.
Anoushka Khanna, Director of Priya Communication underlines the need for rationalising the license fee and bringing in standard norms for DOOH
The League promotion will be conducted across the US and India.
Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.
The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World
Flux Outdoor is working globally with the world's biggest advertisers and across 250 publishers
The court takes cognizance of the non-commercial aspect of the messaging displayed on the hoardings, signages, etc
The innovative mirrors combine cutting-edge technology with privacy-focused messaging to create a secure space for women to connect and support each other
The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.
