UK’s Wildstone diversifies into alternative DOOH formats through major acquisition of assets from Smart Outdoor

Wildstone, the leading owner of outdoor media infrastructure assets in Europe, has taken a significant step in diversifying its portfolio with a major acquisition of assets from Smart Outdoor. 

The acquisition includes 41 digital panels of various formats, with the majority strategically located within retail and transport hubs across the UK. This move marks Wildstone’s expansion beyond its traditional roadside focus and entry into alternative OOH environments.

Digital 6-sheets (D6) located in key retail and transport settings represent the vast majority of the acquired portfolio, along with a number of roadside assets. 

Smart Outdoor will continue to market all of these digital displays as a media operator and will use this strategic partnership with Wildstone as a driver for further growth across the country.

Michael Smith, Strategic Partnerships Director at Wildstone, says: “This acquisition represents a pivotal moment for Wildstone as we venture into new formats. By expanding our digital presence into retail and transport centres, we open the door to new and exciting opportunities across Europe. Our collaboration with Smart Outdoor has been instrumental in making this venture possible.”

Mark Catterall, CEO & Owner at Smart Outdoor, comments: “Concluding this deal with Wildstone marks a significant milestone in the growth of our business and allows us to cement our place in the regional DOOH market. Over the last 4 years we have worked hard from a standing start to develop a high quality, successful network across many different environments, something which has been recognised by Wildstone. This strategic partnership will give us the springboard for future growth and allow us to expand on our existing portfolio of over 400 screens.”