Warburton has held chief executive roles with V8 Supercars, Ten Network and Universal McCann
OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion
The platform is based on field data of OOH campaign universe with information on 400+ brands, 1,600 cities, 3,000+ campaigns and 85,000+ OOH inventory across formats...
Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders
The auto major has initiated an ‘Experience Hyundai’ campaign across 418 rural locations in India
Concessionaires planning to go to High Court for a stay on ban
The utility is equipped with high-end LED back-to-back screens and functions like Wi-Fi, Geo fencing & VMS System
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
The OOH firm plans to put up a range of digital media formats at the airport where it has rights on 6,000 sq. ft of advertising...
From October, the media owning firm will increase key sites from 18 to 30 at UK’s top 20 conurbations
