The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech...
“Our goal is to raise product awareness and effectively communicate our latest innovations among audiences from the DOOH industry, helping them make informed and confident decisions...
Outdoor ads will be prohibited in areas such as national parks, district forests, water bodies, historical monuments, among others
The campaign 'See the Game Like We Do' highlights Indian Olympians' pursuit of glory
Ashish Morone joins a panel on the theme ‘Is DOOH ticking all the boxes for brands?’
The brand has set-up a Beach Café to deliver an elevated experience
Ankur Malhotra joins a panel on the theme ‘How to get brands to show more love for OOH?’
The experience centre offers an immersive visual experience, showcasing the latest LED COB and MIP technologies and products.
Rahul Tandon will be sharing his perspectives on the theme ‘Is DOOH ticking all the boxes for brands?’
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the...
