Released by Ocean Outdoor, the UK’s premium DOOH media owner, in partnership with Lumen Research, the media attention measurement leader, the findings strongly support new conversations...
Speaking at the World Out of Home Organization’s annual congress in Mexico on 6th June, Tim said 60 years on from theorist Marshall McLuhan’s thinking, the...
OOH sees 16th consecutive quarter of growth; Digital OOH surges 9% Year-over-Year
Suman brings over 18 years of profound experience and a commendable track record of leading portfolio brands and driving significant business growth.
The figures, collated by PwC, reveal that Digital OOH revenue grew +1.6% and Classic OOH declined -0.2%. Digital’s share of revenue in Q1 remained broadly the...
The annual WOO Global Congress in Mexico City highlights the OOH industry's significant growth and ongoing strategic transformations.
The shift towards sustainable practices is not just a trend, but a fundamental transformation, driven by companies like Ecosigns and Miraai Advanced Composites Pvt Ltd.
Kunal Gurnani is a seasoned marketing leader with over 21 years of experience in brand building, strategic communication, and market development across the Engineered Infrastructure and...
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
These mobile platforms will offer live online darshan of Lord Vitthal interspersed with branded content, allowing advertisers across FMCG, BFSI, health, and tech sectors to connect...
