Tim Bleakley from Ocean Outdoor was felicitated with the Leadership award for serving the industry, while the Lifetime Achievement Award was given to Rondy Otto of...
Spread across 12 cities, the month-long campaign has been executed in print, digital, alternative and outdoor media
Jean- Christophe Conti, CEO of VIOOH drove home the significance of programmatic OOH and the future of DOOH at the 60th FEPE International Congress
While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing...
Tim Delaney, Chairman & Creative Director at Leagas Delaney speaks about the creative side of the OOH medium
The agency bagged the account following a multi-agency pitch
Dramatic sequences featuring Neptune, Mars and Jupiter will appear on the huge Piccadilly Circus advertising screen
To get closer to its core TG, the brand is bringing in attractions like larger-than-life sized figurines of favourite Avengers such as the Incredible Hulk, Ironman,...
The company has tied up with a couple of media owners in Delhi & Mumbai to do the testing on 2100 screens
As per the strategic partnership, both the OOH firms will share their marketing rights on the digital screens installed by PlayAds
