Dawn Rowlands, CEO dentsu SubSaharan Africa outlines a roadmap for collaborative storytelling and innovative technology adoption to drive growth in the African media industry
Chris Botha, Group MD, Park Adv, South Africa drew parallels between the challenges facing the industry and a compelling narrative involving two shoe companies on a...
Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising
Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.
Addressing the WOO Africa Forum, Tim points out that turning of DOOH into an accessible, entertainment channel with experiences that can be shared beyond the physical...
DDX Asia, the one-stop expo of digital display solutions for retail and OOH industries launched last year, will be organised in Hall no 5, Nesco Exhibition...
WOO President Tom Goddard highlighted the key factors driving OOH growth across global markets, and the challenges to be overcome, in his address at the 1st...
Melanie will be speaking on the theme --'Beyond billboards - the new age of OOH'
Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments
The agency will craft and implement comprehensive media strategies across offline and online platforms
