Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs; It is vital that the data...
The Ad Club has forged a special deal with IPA - The Institute of Practitioners in Advertising, whereby every year > 4,000 practitioners future-proof their careers.
Matthew Dearden, CEO, Alight Media, the UK shares his perspectives on DOOH, programmatic and retail DOOH in an interview with Rajiv Raghunath.
Barry Frey, President & CEO of DPAA shares the learnings from DPAA brand and agency conversations
Remi Roques, GM Broadsign APAC delves deep into pDOOH's meteoric rise
The panel discussion on ‘How to get brands to show more love for OOH’ on Day 2 of the recently concluded OOH Advertising Convention 2024, had...
Addressing the theme ‘Unlocking the true potential of Retail DOOH Media’ at the 18th edition of OOH Advertising Convention (OAC) in Bengaluru, Dan Durling, Managing Director...
Expanded geographic presence and new LATAM leader will bring proven digital signage solutions to a wider range of businesses seeking an elevated customer experience
In his session, 'How the currency journey takes OOH to growth destination', Charles Parry-Okeden, Co-Founder & Global CEO Executive Channel Network & Independent Chair, OMA &...
Tom Goddard in his session, ‘A new future for OOH: Driving cross-border Investments & Sustainability’ on Day 1 of OAC 2024 threw light on the opportunities...
