Vitesh Sharma, Country Head of Signage and Textile Printing Business at HP India, emphasizes the importance of sustainability in out-of-home (OOH) advertising.
Amit Pal, COO of Arvind Advanced Materials, highlights the growing demand for sustainable materials in OOH advertising, particularly fabric-based options that are lightweight, easy to transport,...
They have secured advertising rights for six prominent railway stations near Prayagraj in preparation for the upcoming Kumbh Mela, scheduled to take place from January 13...
Lekshumanan Annamalai and Sonia Lal of Coral Media delve into the key challenges clients face in executing DOOH campaigns, share actionable solutions, and explore what the...
Ecosigns launches an innovative, eco-friendly material compatible with all major printing technologies, designed to achieve zero waste through genuine recyclability.
Sam Patel, MD & CEO of Arrow Digital Pvt Ltd, highlights the challenges of achieving sustainability in the out-of-home (OOH) advertising sector.
This campaign brings to life three of Bajaj’s flagship categories – water heaters and mixer grinders
Tata Capital's 'Mitaye Faasle' campaign creatively leverages innovative ooh advertising to connect with audiences and bring dreams closer to reality.
Manosh De argues that outdoor advertising (OOH media) can be seamlessly integrated into urban planning to enhance public spaces, improve aesthetics, and support municipal goals.
Sivabalan Thangavelu, Director at Miraai Advanced Composites Pvt Ltd Highlights the growing demand for sustainable materials in outdoor advertising, such as fabric-based alternatives to PVC flex,...
