M4G spoke with Xtreme Media and Aura Digital as they prepare to present their innovations at the upcoming OOH Expo in Delhi.
PerView solution provides buyers and sellers the ability to measure every type of OOH media asset using dynamic, deterministic data to deliver up-to-date measurement insights specific...
Anita Nayyar will be sharing her perspectives on OOH and impact advertising
The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World
Rajib Basu will be sharing his perspectives on 'What's attention economy got to do with media: Direction finders for OOH'
DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications
Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.
Flux Outdoor is working globally with the world's biggest advertisers and across 250 publishers
Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but...
The court takes cognizance of the non-commercial aspect of the messaging displayed on the hoardings, signages, etc
