OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
As the festive season approaches, Saket Agarwal, General Manager of Brand and Marketing at D'Decor, reveals how brands are harnessing the power of out-of-home advertising to...
Roshni comes with over 2 decades of experience
Polycab partners with Jaaguar Media Solutions to create a vibrant, electrifying campaign at Mumbai’s iconic Lalbaugcha Raja, spreading festive cheer while showcasing their cutting-edge electrical solutions.
Smart cities have the potential to be giant social media networks reaching mass audiences
Ocado’s retail media journey aligned with the UK’s retail media industry expansion
Veridooh's proprietary and patented solution, SmartCreative, collects data to track, measure, and verify the performance of DOOH campaigns.
Sydeney-based creative agency Paper Moose positions Wrappr as ‘advertising with benefits’
Havells brings festive cheer to Mumbai and Pune with a unique Ganpati-themed campaign, emphasising safety during the celebrations.
With the advent of 5G and smart technologies, AdStandee is transforming India's DOOH industry by integrating AR and VR solutions, setting a new standard for immersive...
