The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was...
With a diverse and interesting mix of speakers and topics, combined with the right amount of engagements and interactions, the first day of OAC 2022 helped...
The 16th edition of the popular Outdoor Advertising Convention (OAC) is set to be inaugurated at The Westin Mumbai Powai Lake, on August 17th, promising two...
Aman Nanda highlights the transformative change that digital billboards bring about in a city
1bb will reach out to brands and agencies alike, supporting their OOH initiatives from a creative construct; plans afoot to also focus upon talent & innovation...
The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.
Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability...
Ajay Mehta will be addressing the convention on the theme of 'Cinema & OOH advertising: The big picture'
Solution helps media owners maximise monetisation opportunities by consolidating demand from multiple supply-side partners
Activation unlocks access to thousands of Intersection screens located in high-density areas across the U.S. on Broadsign-supported DSPs
