Mindwave Media recently conducted a bus campaign called the ‘ICAI MSME Yatra’ for the Institute of Chartered Accountants of India (ICAI) with the ICAI bus travelling...
WOO President Tom Goddard says: "Lisbon 2023 is an opportunity for the industry to look forward and plot our course through a challenging future but one...
BJP steps up the war of words on OOH canvas as the election fever reaches a high
High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others
The panel of speakers said the industry's interest would be undermined in the event of any federal legislative measures to bring about single-operator business
IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.
Topics to be covered include maintaining OOH's advantage in a digital world; responding to the sustainability challenge, and driving growth in OOH through audience measurement.
There will be a full programme of presentations and speakers from the region and the wider global OOH industry.
Abhinav, who has won many awards and recognition in his kitty , comes with 15+ years of hands-on experience working with MNCs such as Panasonic, Nokia,...
The guidelines were created with collaboration worldwide from 11 audience measurement bodies, 2 regional bodies and 4 international OOH companies.
