The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers.
The account was won following a multi-agency pitch and involved executing an approximate 4000 sq. ft. pavilion for the Government of India at the 23rd World...
Manish Dua is President – Sales & Marketing, Orient Cement; Manas Mohan is Ideation Evangelist & Principal Consultant, Laqshya Media Group
Toronto will be the first time Congress has returned to North America since being held in Montreal in the 1990s
The Pune Municipal Corporation has said that the Pune Mahanagar Parivahan Mahamandal Limited (PMPML) sites are unauthorised
Barry Cupples, Global CEO, Talon also says that OOH is best placed to usher in AI
Unity, collaboration and perseverance vital for OOH growth
Tim Bleakley from Ocean Outdoor was felicitated with the Leadership award for serving the industry, while the Lifetime Achievement Award was given to Rondy Otto of...
Jean- Christophe Conti, CEO of VIOOH drove home the significance of programmatic OOH and the future of DOOH at the 60th FEPE International Congress
While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing...
