The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising
Raghav Subramanian is COO (Partnerships), IPG Mediabrands – India; Habeeb Nizamudin is CMO, IPG Mediabrands – India
The brands have made innovative use of JCDecaux’s Street Furniturenetwork this summer to connect with consumers in Delhi
GLO, the outdoor wing of Lodestar UM, that handles the account is expected to release a wide-scale OOH campaign in the coming weeks
Futek Digital plans to expand network of screens
A whole gamut of brands that include BMW, Coke, Swarovski, and Minute Maid have advertised on this media, for brand building and promotional purposes; firm plans...
Roopam brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London
The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues...
DOOH has the makings to make it big, say industry leaders
Nike, Airtel, Coca-Cola among others go beyond the big league,Avinash Pant, Manchester United
