Abu Dhabi's Multiply Group invests further AED55mn in Firefly to bring digital ad services to taxis, rideshares in MENA

In Digital OOH By M4G Bureau - September 27, 2021

Investment includes plans to establish an Abu Dhabi-based partnership with San Francisco Bay Area-based Firefly.

Samsung launches outdoor display solutions for easy operations’ restart

In OOH Solutions By M4G Bureau - October 05, 2020

Samsung collaborates with CISCO Webex & Logitech which offer workspace solution for retail and commercial establishments

DDB San Francisco showcases a green billboard display

In OOH Solutions By M4G Bureau - April 27, 2018

In an experiment in energy conservation for Earth Day, Energy Upgrade California and DDB San Francisco took over a billboard in Los Angeles on Interstate 405 to demonstrate how energy can be conserved

TV-size digital billboards straddle San Francisco streets

In Digital OOH By M4G Bureau - January 16, 2018

Clear Channel Outdoor is installing a network of 55-inch high-definition LCD screens that will enable advertisers to get in front of consumers even when they’re away from TVs, computers and mobile phones.

Apple’s iPhone X banks on high brand recognition

In Campaigns By M4G Bureau - November 29, 2017

The iPhone X OOH campaign running in India is part of a global campaign – the brand has installed look-a-like billboards across global markets like Tokyo, San Francisco, London, Toronto that feature just the phone images

Interactive bus shelters in San Francisco act like virtual aquariums

In Digital OOH By M4G Bureau - August 12, 2017

The dynamic digital screens display a beautiful underwater scene full of colour and natural motion, featuring a fashionable cuttlefish

Cheil Worldwide SW Asia brings on board Arun Sharma as VP

In OOH News By Bhawana Anand - June 10, 2014

Sharma will work closely with Atishi Pradhan, Chief Strategy Officer, in creating brand opportunities to drive brand growth and experiences