At the WOO Global Congress in Hong Kong, Jas Cai, Media Director and Chief Expert at Huawei Consumer Business Group (CBG) Marketing Procurement, presented a compelling case for the strategic...
WOO President Tom Goddard provides an overview of the state of global OOH sphere, and the major catalysts for sustained business growth
Understanding the perspective of the client community is an important priority for the OOH industry, says WOO President Tom Goddard
Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused...
Anna Bager & Vincent Lam will speak on the two largest OOH markets, the US and China
MSMA leverages Fugumobile's expertise in digital creativity and tech to conceptualise and execute captivating Out of Home campaigns
WOO Chief Operating Officer Mark Flys says: “Our work in helping members exchange ideas and insights, learn from each other's experiences and share best practiceâ€
The renewed contracts are effective from 1st January 2024 to 31st December 2028 with the option for MTR to extend up to a total of 10...
India is now consistently the fastest growing market and leads the ad spend growth globally. India moves into top ten markets and forecast to climb to...
WOO CMO Richard Saturley announces launch of sustainability section on WOO website
