The campaign is specifically deployed on Mumbai Metro, which is the most exclusive location to promote and reach target audiences, with about 8 lakh daily commuters...
Relevance, localisation and topicality of the medium are central to the campaign
Posterscope executed the impactful 1-month campaign in 100+ markets using nearly 2,000 media units
Three OOH media owning firms in Delhi - Brite Neon Signs, Landmark Outdoor Media Service (LOMS) and Glamour Advertising - consolidated their media assets under a...
The campaign covers 99 networked 55 HD screens. This is the first synchronised digital network executed on any Indian Metro line.
520 locations included in the tender
A well-directed advertising policy that focuses upon developing media around public utilities will greatly augment a city's public infrastructure, says G S Rawat, founder of Supreme...
Along with conventional billboards, transit media was used in a major way for the campaign.
The orders issued by state-line takes cleaning drive in all parts of capital.
After a successful 7 years of stint at Times OOH, Hemrajani now plans to go on a sabbatical before beginning a second innings
