The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).
The 17th edition of the Outdoor Advertising Convention will be held over two days and will feature panelists and speakers from diverse business background
Spread across 17 cities and utilizing more than 1,000 media units, the campaign was executed by Platinum Outdoor.
Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue...
The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.
The campaign, located at Haji Ali Junction, will be live for a total of 3 months
Expect to earn at least 30-35 Crores from indoor ads says BMRCL chief.
The newly launched news channel made use of as many as 2,000 digital screens across numerous cities in India
Metro rail networks make a neat cut for advertising
