The agency will handle the traditional, digital and OOH advertising of the two brands
Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
Netflix once again takes the OOH route for the big impact
The brand unveils its ‘Adulting Can Wait’ digital video that will be complemented by outdoor and digital media campaigns
The campaign will be launched across Karnataka, Bihar and Uttar Pradesh
Leading billboard advertisers including Unilever, McDonald’s, Tune Talk, Konica Minolta, Shopee, UEM Sunrise, Mudah, BMW, and Puma have signed up for the innovative OOH analytics
Leagas Delaney is now one of the world’s few independent creative networks with offices in London, America, Hamburg, Milan and Shanghai
However, it was also a field day for unauthorised media
Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played...
Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise
