Roda Mehta pioneered some of the most outstanding initiatives in the media & advertising industry in India
The OOH firm also brings on board Swapan Sinha as GM to reinforce customer satisfaction levels and streamline the business ops
Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas...
Created by Storyboard agency, the innovation provided wholesome benefits to the brand by attracting the growing segment of health-conscious consumers
Showcasing rapid infrastructure development of Odisha along with a life-size chariot, the brand’s fun zone allowed people to get themselves clicked against the backdrop of Bay...
The Indian part of the FIA road safety campaign has been kicked off on JCDecaux’s Citylights media in Delhi NCR
The installation was done to showcase the width and expanse of Idea 4G where multiple consumers enjoyed seamless internet experience.
Rosh is Director of Digital Innovation at Kinetic, the UK and runs the full service creative and execution hub Kinetic Active. Rosh founded KineticX, Kinetic's start-up...
ENO Cooling leveraged augmented reality (AR) for its Freeze Off campaign to create a live interactive brand experience for consumers. The event was organised in a...
UM handles the BMW account globally in more than 44 markets and now the mandate has been extended to India as well.
