This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.
Media buyers looking to reach audiences on-the-go can access Swiftmile’s signage inventory via more than 30 omni-channel and OOH specialty DSPs integrated with Broadsign’s programmatic SSP...
By integrating the two platforms and supporting always-on deals through the OpenRTB protocol, digital advertisers will be able to exploit the full potential of DOOH programmatic,...
The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location...
The updates run on 52 screens, targeted at both inbound and outbound passengers
The TV network has launched an extensive campaign in Kolkata to gain lead ahead of the Assembly elections.
The brand kicked off the new campaign in partnership with Laqshya Media Group across top ten cities.
Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the...
A month-long OOH activity has been executed across entire West Bengal
Iconic, large format and cluster media have been utilised to bring out the beauty of the brand’s new collection of diamonds called ‘Moods of the Earth’
