The Parle Agro beverage hits the OOH streets with large presence
Vinit has over 16 years of experience in all facets of media ranging from Integrated Marketing Communications and Strategy to Digital Marketing and Analytics
The display, installed at Bandstand Promenade, Bandra in Mumbai, creates an anamorphic illusion or anamorphosis, which is a distorted projection that reveals itself once the onlooker...
Live since April 8, this private marketplace (PMP) gives OMG clients preferred access to net new and existing consumer touchpoints and the latest advances in place-based...
Rafale Chang, CEO of Tiger Party provides a detailed account of what it takes to manage the synchronised New Year countdown on Times Square billboards, which...
‘Big media owners are investing in pDOOH because they are beginning to see incremental revenues’
A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic...
Laqshya Media Group executed the multi city campaign for Hero Lectro E-cycles, that was planned through the AI-powered OOH tool ‘SHARP’, which helped to get the...
The metrics will be used for Prime Outdoor DOOH inventories in Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia
Niyati Kakkar, Director, Jona LED shares with Media4Growth insights on the changing demand dynamics of Indian DOOH market.
