DOOH inventory, more sophisticated planning tools are contributing to sustained OOH growth, he says.
Inventech, a Laqshya Media Group Company, executes an integrated campaign including an exclusive tech-experience zone, 3D illusion social media posts, and 3D DOOH for Tanishq in...
The brand uses smart copies to drove home the message of product durability
The relationship was developed along with smart mobility leader Tranzito in support of the rapidly growing Tranzito-Vector mobility partnership.
The global SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.
The OOH firm won the rights for a 3-year period
This follows WPP's decision earlier this year to merge MediaCom and Essence to form EssenceMediacom.
Amanda will be joined on the UN panel by co-moderator TechCrunch senior reporter Dominic-Madori Davis, and industry experts
Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium...
‘Brands & agencies see value in transit media advertising’
