“Automation, measurement and connectivity to omni DSPs build advertiser confidence and that should be the focus of all our efforts,” says Srikanth Ramachandran, Group CEO of...
Specialist agency heads take stock of how pDOOH is shaping up in India
The Quintessential OOH Quiz contest, which is organised in the open quiz format, draws the participation of all OAC delegates.
The 'Ampere Take Charge Squad' wears a sustainable attire made of upcycled, recycled, and repurposed materials at IPL matches; musical instruments of the cheer squad are...
Worldcom OOH rolled out campaigns in 34 countries, across 189 cities in 2022, says the company.
Revenue raised will help conservation charity English Heritage repair the London landmark
The OOH business group has steadfastly extended its support for all key industry-wide initiatives
The OBIE Hall of Fame went to Netflix for their consistently exceptional creative work
The collaboration comes up ahead of IPL 2023
The goal is to “get the market ready for audience buy instead of billboard buy”, states the company
