The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech...
Bariblu's DOOH platform will be equipped with precise audience measurement provided by Admobilize software for the Starled and by Quividi software for the totems of the...
Ocean Outdoor Group CEO Designate Stephen Joseph speaks about the growing role of AI and automation in OOH advertising, in conversation with Rajiv Raghunath
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the...
EverGlow aims to showcase cutting-edge DOOH innovations and solutions
“As OAC 2024 will be held in Bengaluru, our strategy to integrate a pan-India audience involves highlighting our adaptable and innovative advertising solutions” says G Rammohan,...
OAA 2024 received a total of 348 entries across 7 categories.
The entire campaign is designed to ensure maximum visibility, resonating deeply and generating awareness with audiences nationwide.
The centralised communication solution will be integrated into various LED display formats placed on platforms, lobbies, and in videowall formats across the 62 stations of the...
Campaign generates over 14 million impression 15-second spots on 28 advertising screens
