The local body has apparently set up an in-house committee to explore alternative ways to levy additional fees on outdoor media in the city
Star Sports unveils two phases of #LEJAYENGE campaign on autos, cabs and buses across metros, riding on the ICC Cricket World Cup 2019 wave
Lloyd has held senior leadership roles in sales, marketing & business development in Fortune 500 companies
Abhishek Shah, former marketing leader at IKEA India, has joined BharatPe as the Marketing Head
BBMP told to revise the draft ‘Outdoor Signage and Public Messaging bylaws 2018’; no relief to large format media operators in the city
The 9,280 sq. ft. giant screen has been installed on top of a three-story restaurant building
The fresh fruit shake brand’s campaign leveraged OOH as a highly localised medium and thus addressed TG strategically
Xiaomi has strategically placed its hoarding announcing the launch of its new smartphone right next to the OnePlus 7 campaign with a clever jibe
The brand’s ‘Way-O Way-O’ slogan is part of its World Cup campaign meant to resonate with cricket lovers across the country
The campaign, executed by Platinum Outdoor, is targeted at the youth segment that is a high user of mobile data