The report titled ’Digital inflection point: Indian media and entertainment’, released at the FICCI-IIFA Global Business Forum in New York, states that the Indian M&E industry...
DTC sources have affirmed that the new buses will be open for branding and that a tender for bus branding will be floated once the buses...
TDI International which holds the ad rights at this airport is planning to put up digital media assets including 4 video walls
Mumbai airport's rise to the top is representative of the sharp spike in India's domestic and overseas civil aviation traffic which augurs well for the bustling...
Posterscope India has planned and executed the campaign in Gujarat, using over 350 media units.
The Top Thirty Global Media Owners report is Zenith's unique ranking of the world's largest media companies, and has been published since 2007
AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
National carrier to float bids for vinyl-wrapped ads on trains; eyes Rs 2,000-crore revenue
The media plan and creatives for this campaign were planned by Laqshya Group, highlighting the differentiators of Harpic Red and Blue offerings. A mix of billboards,...
