Aishwarya Pratap Singh, Chief Business Officer - Yoga Bar, ITC Foods, to speak at OAC 2024

In OOH News By M4G Bureau - July 23, 2024

Aishwarya Pratap Singh, an FMCG professional with 18 years of experience across sales, marketing, consumer engagement and business building, will deliver his talk on the theme: ‘Reimagined OOH – A Bingo for Brands’ at OOH Advertising Convention 2024, which is coming up in Bengaluru on July 26-27, at the Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru.

‘Quantification of OOH impact needed’

In Viewpoints By M4G Bureau - March 18, 2021

Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.

Bingo makes a neat cut on Bengaluru skywalk

In Campaigns By M4G Bureau - August 03, 2017

The innovation was executed by OOH firm IKON, while the media was provided by Pioneer Publicity.

V L Rajesh to speak on OOH marketing at OAC 2017

In OOH News By M4G Bureau - July 14, 2017

V L Rajesh is one of the best known corporate leaders with extensive experience in sales and marketing, manufacturing and PD and business leadership

DMRC wrappings lure travellers for a snack time

In OOH News By Satarupa Chakraborty - March 21, 2016

Popular snacking brands Kurkure and Bingo recently rode the DMRC almost simultaneously to woo the travelling snack lovers of Delhi.