To beat the BTL clutter, the BTL firm and brand developed a digitally equipped road show.
It's now the turn of the Tourism sector to capitalize on the OOH medium and convert audience into potential travellers. The latest to have done this...
The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its...
The mall connects with emotional quotient via 360 Degree advertising platform.
As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions...
The brand organizes a pan-India urban and rural activation campaign to tap the audience for products like Boroplus, Navratna Oil and Vasocare.
MTV and What The Fish promote promote safe sex in three metro cities on the occasion of World Aids Day.
The brand did a thorough research before going for the OOH media to mark its entry in the Kolkata market.
Agencies and media owners have their own dynamics that work at different levels in the OOH industry. For a win-win situation both need to add value...
Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously...
