Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs; It is vital that the data...
The Ad Club has forged a special deal with IPA - The Institute of Practitioners in Advertising, whereby every year > 4,000 practitioners future-proof their careers.
“We believe the future of building wraps for brand promotions during cultural events like San Diego Comic-Con is very bright,” says Lori Brabant, CEO, KAP Media
Coral Media executes 3D billboard campaign for Britannia Good Day Butter Cookies, showcasing the perfect monsoon pairing with tea across Delhi, Gurgaon, and Kolkata.
Remi Roques, GM Broadsign APAC delves deep into pDOOH's meteoric rise
For a brand like TVS Motors, OOH helps connect with audience in many meaningful ways. Throwing more light on this was the engaging fireside chat between...
Pankaj Advani, a 27-time world champion in snooker and billiards and winner of India's highest sporting accolades including the Padma Shri, Padma Bhushan, Major Dhyanchand Khel...
Addressing the theme ‘Unlocking the true potential of Retail DOOH Media’ at the 18th edition of OOH Advertising Convention (OAC) in Bengaluru, Dan Durling, Managing Director...
Expanded geographic presence and new LATAM leader will bring proven digital signage solutions to a wider range of businesses seeking an elevated customer experience
In a session peppered with quotable quotes, memorable examples and engaging insights, Dino Burbidge, CEO of Dionva, UK, presented on the theme, ‘Unleash the OOH creative...
