With high foot traffic in metropolitan areas and large audiences for digital advertising, the Philippines stands to benefit from this model.
Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to overlook the enduring impact of classic formats.
The campaign was executed by Posterscope India
The campaign is launched utilising RoshanSpace Brandcoms’s high visibility outdoor assets
Celebrating elegance and tradition, Tanishq’s OOH campaign brings the Navraani collection to life on Mumbai’s iconic billboards.
“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says Nishank as he recognises the potential...
Tom Goddard, President of the World Out of Home Organization, speaking at the WOO Europe Forum in Milan, highlighted the untapped potential of classic Out of...
The campaign is executed by Coral Media
Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets.
DDX Asia’s second edition is set to take place on February 20 and 21, 2025 at Nesco Exhibition Centre
