The activity was mainly targeted at youth and was piloted at National College in Mumbai recently.
The activity was live for 15 days, which saw the participation of around 152 women per society.
From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.
The 10 year contract provides an access to the same target audience as that of Terminal 3 and Terminal 1D at Indira Gandhi International Airport.
In his new role, he will head the entire gamut of sales and marketing functions of this special domain.
Samsung Life Insurance and Cheil Worldwide create interactive communication with a human touch to prevent suicide attempts from the bridge.
The passengers will get a new and innovative shopping experience as they will be able to view a range of products on dynamic screens.
The idea is to reach out to the relevant target group at every nook and corner of the city with a message about the change delivered...
Aamby Valley City's OOH campaign executed by Milestone Brandcom proves that the medium can also electrify and persuade the audience with its power of realistic depiction.
