FEPE Congresses look at the big issues impacting the global OOH industry and also offer delegates valuable insights into the business of navigating such a rapidly-changing...
Arcona has partnered with Advir, a programmatic monetisation platform that specialises in AR and VR; Advir would allow owners of Digital Land to indicate which areas...
New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning
Manufacturing firm Yuchip maintains that in addition to the extremely high market value, transparency, lightness, fashion, aesthetics and other characteristics of the transparent screen help it...
Along with handling existing clients, the new team will look at opportunities to expand the agency’s offerings and thus, revenues
The displays aimed to drive engagement and consumer participation through various call to action campaigns and messages are able to support and recognise 14 different types...
The system facilitates the controlling of lighting on BQS media across all target locations. The monitoring also helps track the energy consumption data.
Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets,...
The campaign was created by 72andSunny, produced by Grand Visual, with media planning and buying by Mediacom. The DOOH activity supports a broader campaign created by...
oOh!’s offering will extend beyond advertising in Qantas Domestic terminals, clubs and business lounges to include International and Domestic Inflight Entertainment consisting of video on demand...
