The OOH campaign, executed by Kinetic Worldwide India, is essentially targeted at the affluent urban youth
The event also highlighted several interesting packages related to these marquee properties in Delhi NCR
The brand opted for a massive OOH campaign using more than 200 properties including traditional hoardings, flyover pillar brandings, LED board, kiosks and bus-shelters.
The brand has used a wide variety of OOH formats for the campaign that includes traditional banners, hoardings, high rise cut- outs, cantors, etc.
The campaign involved branding as many as 1,200 seat-backs in the waiting halls of Security Hold Areas of both domestic and international terminals
Echoing the sentiments of having fun with family, SAB Family Funathon was an on-ground translation of its proposition of'wholesome family entertainment'
Bright Outdoor Media executed the brand's 30-day campaign in Mumbai
In New Delhi, the campaign is being run on the two premium glass facades at Shivaji Stadium Metro Station and Dhaula Kuan Metro Station, both on...
The OOH firm has used some 1,200 media units across 32 cities for the campaign
EG Communications has bagged the rights to wrap DMRC Metro carriages on three lines for a period 10 years through an open tendering process
