The energy drink brand reaches out to the working population through an innovative campaign executed by Jagran Engage
TagTalk has partnered Vivo India in launching an integrated Vivo brand campaign on its social network TV that engages a large number of hyper-connected young consumers
L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI...
The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie
Raghav Subramanian COO (Partnerships), IPG Mediabrands – India and Habeeb Nizamudin, CMO IPG Mediabrands called for a paradigm shift in the way OOH business is conducted
The OOH campaign reinforces American Express’ positioning at the intersection of people’s business & lifestyle
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel...
More than 150 delegates participated in the quiz; Yuvraj emerged the winner and took home an iPhone X, while Aviral Roy was Runner-up and won an...
CVL Srinivas urged the OOH industry to work with data and technology, and adopt a holistic approach to brand communications
Madison OOH win maximum metals (11), followed by The Social Steet (10) and Kinetic India (6); The Social Street and Kinetic India win maximum Golds (3...
