Growth has to be more widely distributed within the value chain, he said in his address at the CII Big Picture Summit
Long term omnipresence through the outdoor medium has been the brand’s key driver to achieve high recall value
The landmark contract will see BackLite deliver new world-class designs across 26 locations – with a state-of-the-art digital offering across at least 7 of their high...
Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent...
AI-powered Moving Audiences ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors to deliver a powerful planning and buying solution...
The new collection of Raga and Maritime is displayed on 2 lakh sq. ft. of surface area across the country.
Launched across Delhi, Gurugram, Mumbai, Pune, Bengaluru and Hyderabad, the campaign is live across 600 display screens
OUTFRONT Media's In-House Creative Studio designs larger-than-life 3D Teddy Bear for Autoliv to promote the company's vision of saving more lives
New integration expands AdQuick’s campaign effectiveness model to more than 46,000 additional programmatically-enabled digital screens
A 3 week long campaign is running in PVR & INOX across Bangalore, Mumbai and Delhi
