Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent...
AI-powered Moving Audiences ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors to deliver a powerful planning and buying solution...
The new collection of Raga and Maritime is displayed on 2 lakh sq. ft. of surface area across the country.
Launched across Delhi, Gurugram, Mumbai, Pune, Bengaluru and Hyderabad, the campaign is live across 600 display screens
OUTFRONT Media's In-House Creative Studio designs larger-than-life 3D Teddy Bear for Autoliv to promote the company's vision of saving more lives
New integration expands AdQuick’s campaign effectiveness model to more than 46,000 additional programmatically-enabled digital screens
A 3 week long campaign is running in PVR & INOX across Bangalore, Mumbai and Delhi
A leading jewellery brand launched a new OOH campaign marking one of the most anticipated festivals of the year, Diwali
BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi
Also, programmatic OOH buying is gaining momentum, he says
