Guwahati-based A.R.T. Entertainment & Services wins bus branding rights in 3 North-East states

In OOH News By M4G Bureau - June 23, 2022

The experiential marketing and OOH company recently acquired exclusive bus branding rights in Assam, Meghalaya, and Tripura.

Skylight in alliance with Assam Govt Mktng Corp for DTC AC bus media

In OOH News By M4G Bureau - February 15, 2021

Skylight to manage, market and sell DTC buses wraps for Assam Government Marketing Corporation, which has bagged the branding and advertising rights for 5 years

Calcutta HC ruling impacts OOH business of eastern India during Durga Puja

In OOH News By Pray Jani - October 21, 2020

According to media owners, usually, during Durga Puja festival, media occupancy rate is 90% but this time they are finding it difficult to keep even 20% of the media occupied; Sales have fallen by 70% and due to no pandal branding, accounting loss of approx. INR 1.5 crore business

Guwahati outdoor media owners restructure Advertising Association of North-East (AANE)

In OOH News By Ria Banerjee - May 21, 2020

The restructured committee AANE has appealed to the Guwahati Metropolitan and Development Authority (GMDA) minister for a waiver of advertising tax for the current year

Swachh Bharat Abhiyan passes tender looking for agencies for advertising rights

In OOH News By M4G Bureau - December 23, 2019

Multi-platform advertising service required for a Swachh Bharat campaign in Assam

Zomato takes local ride to drive presence in smaller markets

In Campaigns By M4G Bureau - September 24, 2019

An online food ordering brand announces its expansion on wheels

Tourism bodies check into JCDecaux’s CityLights network to beckon travelers

In Campaigns By M4G Bureau - December 20, 2017

Overseas tourism bodies like those of China and domestic tourism bodies from states like Assam, Andhra Pradesh, and Gujrat recently ran their respective campaigns in Delhi using JCDecaux India’s CityLights network

Assam Tourism casts a spell on tourists with Ambubachi Mela promotion

In Campaigns By Bhawana Anand - July 21, 2017

Outreach Advertising planned and executed the massive campaign

Outreach Advertising wins ad rights at 8 Assam state bus terminals

In OOH News By Bhawana Anand - July 17, 2017

The OOH firm also brings on board Swapan Sinha as GM to reinforce customer satisfaction levels and streamline the business ops

Century Group bags sole media rights at Silchar airport

In OOH News By Rajiv Raghunath - April 26, 2017

Century Group of Companies has bagged the sole rights for a period of 10 years.